The attached PDF file is the Royal Australian Air Force (RAAF) Image Guide, approved and released December 2003.

For the PDF of the Air Force Image Guide click here (this is a 10 meg document- Please be patient)

This Image Guide has been produced by Air Force Communication and Reputation Management to assist all sources who intend to use any of the Air Force identities, in the preparation of material in line with Air Force corporate image and branding. It outlines the application and usage of each logo and other elements of the visual identity, guidelines for creating the corporate ‘look and feel’ of Air Force.

Air Force has three readily identifiable logos or corporate images - the RAAF Badge and the RAAF Roundel and a logotype style, which uses the Roundel in the wording of ‘Air Force’, being utilised primarily as our ’public image’. Copyright restrictions apply to the use of any Air Force logo, including all Base or Unit Badges. When applying any of the Air Force logos to media or material, the guidelines in this Guide must be followed.

One version of Air Force logo, (depending on the particular use), must appear on Air Force promotional material, publications or other items in which Air Force has a stake. For example, if Air Force sponsors or funds an event, or in cases involving a cooperative advertising partner.

All logos must be reproduced exactly in the formats outlined in this Guide (RAAF Badge format applies to all Unit Badges). The logos must never be traced, re-drawn or modified in any way. Various components of any of the logos may not be taken out, used in isolation, expanded, condensed, changed or manipulated in any way. Colours and gradient percentages may not be changed, except as indicated in this guide.

Co-branding with the Australian Government/Defence corporate identity is not permitted unless absolutely necessary and will be considered on a case by case basis

All Air Force visual identities are very critical profile tools. Both inside and outside the organisation a visual identity is an effective communicator of Air Force’s goals and achievements. The way in which each of our logos and visuals is used will help convince the public and our own people of the valuable role Air Force plays in the broader community. Whether the material / product is being produced internally or externally, please forward a proof ,(via email or post), of the product/s to Air Force Communication and Reputation Management prior to full production and / or delivery.

A reminder to anyone considering using any Air Force identity:

• All Air Force logos are copyright protected and approval must be obtained from Air Force Communication and Reputation Management for their use.
• Approval will be given on a case by case basis. It is not continuous.
• Approved users will be required to sign a licence agreement (Agreement for Use Form) prior to use.
• Approved users will not release the logo to any third party, or use it for any purpose other than the one for which the logo is being provided.
• Collateral bearing any Air Force logo must be of a professional standard. A sample of the finished artwork or proposal of use must be provided for Air Force Communication and Reputation Management inspection prior to final production.
• Components of any of the logos may not be taken out, used in isolation, expanded, condensed, changed or manipulated in any way.
• All logos must be used in their entirety, in their original colours, as provided, at all times.
• Approved users may not use the logos for any commercial purposes, for profit or gain, or on any clothing, giveaway and/or souvenir items for commercial profit or gain.
• Copyright restrictions also apply to the use of all forms of the words – Royal Australian Air Force; RAAF; and Air Force.
• Appropriate legal action will be taken against any person or organisation using any of the identities without permission.

Sections of this Guide will be updated periodically as the need arises and replacement and additional information will be provided as necessary.

If you are unsure about any aspect of any of the Air Force corporate images, their applications, or you require logos or templates, please contact:

Directorate of Coordination - Air Force
Attn: Communication and Reputation Management
Air Force Headquarters
R1-6-CO15
Russell
Canberra ACT 2600
Australia

Tel: (02) 6265 5547
Fax: (02) 6265 5995
Email: RAAF.brandmanager@defence.gov.au